General admission workshops including Book Branding, Generative Writing and a Readers Retreat are filled on a first come, first served basis until capacity is reached. Register today!
Taryn Roeder is executive director of publicity at Abrams Books, leading the publicity departments for the Adult and Children’s divisions.Taryn has 20+ years of experience in book publicity and has worked with major figures in politics, science art, and music, as well as on literary fiction and narrative nonfiction. Taryn was previously senior director of publicity at HarperCollins. While managing a team of publicists there, Taryn worked on many titles including the instant New York Timesbestseller “A Sacred Oath”by former Secretary of Defense Mark Esper, and “Read Dangerously: The Subversive Power of Literature in Troubled Times” by Azar Nafisi. Prior to that, Taryn was at Houghton Mifflin Harcourt for 17 years, rising in leadership to become the vice president, director of publicity. She worked with New York Times bestselling authors Temple Grandin, Guy Raz and Sinead O’Connor, and on Lori Gottlieb’s “Maybe You Should Talk to Someone.” She led the publicity campaigns for many beloved debut novels including instant New York Timesbestsellers“Black Buck”by Mateo Askaripour and“Friday Black”by Nana Kwame Adjei-Brenyah, as well as on Adrienne Brodeur’s highly acclaimed memoir “Wild Game.” While it is true that some books are easier to promote than others, Taryn swears she loves all of her authors equally
Workshop Description
From Manuscript to Momentum: Elevate Your Book’s Success
You’ve written (or nearly completed) your book—so what’s next? How can you set yourself up for success and best shepherd your book into the world? And what does success truly mean for you? In this dynamic and interactive workshop, we’ll demystify the world of book publicity and promotion and equip you with actionable tools to navigate the process confidently. You’ll receive personalized guidance to craft a compelling elevator pitch and uncover your most engaging hooks and talking points. We’ll explore strategies to amplify your author platform, strengthen your media savvy, and build your press contacts. You’ll gain insider insights into the book publicity timeline, learn how to create impactful press kit materials, and discover opportunities to write and place book-adjacent content such as opinion pieces and curated reading lists. We’ll also dive into the value of author tours, festival appearances, and other events— and how to make them work for you. Through hands-on exercises and tailored assignments, you’ll leave this workshop with clear strategies to confidently promote your book while staying true to your goals and values as an author.
This is a 5-day workshop, meeting for 2-hours a day.
2025 Tuition:
2025 5-Day Inside the World of Book Publishing & Book Branding: $1,150
Tuition Includes:
Join us June 22-27 2025, in Snowmass Village for inspiring workshops, readings and craft talks at the Viewline Resort.
Recognized as one of the nation’s top literary gatherings, Summer Words is a six-day celebration of words, stories and ideas held annually in an idyllic Rocky Mountain setting.
Summer Words 2025 will return to Snowmass Village, Colorado, a vibrant community just 9 miles from Aspen, with incredible mountain vistas in addition to 2.8 million adjacent acres of wilderness open for activities and exploration. Snowmass is home to 30+ restaurants, shopping, unique special events and music.
The faculty lineup and workshop descriptions for Summer Words 2025 are now available, and applications are open!